Why your business needs a website

Why your business needs a website

Who we are, we are FEC Web’s! We are originally founded and based in Utah! Our mission focus is to assist companies to get them on the web & reach A website is a must-have for every business these days. And I’m not just talking about having an online presence — I mean having a full-fledged optimized website that you create and customize yourself. This tool underpins all of your marketing efforts and business development activities, as well as serves as the hub of your online presence, where customers can find information about your company and brand, research potential purchases, and get in touch with you by filling in a contact form or by picking up the phone. 

With a website, you can expand your reach, communicate with customers and prospects, boost sales and increase revenue. 

More customers

With more people shopping online and searching for the businesses they want to work with, you need to be where your customers are. You’re missing out on potential clients if you don’t have a website. A study by Adobe found that 71% of people prefer shopping online versus in-store.

A business without a website is like an artist without a portfolio or an author without any published works—you look unprofessional, and your competitors will take advantage of this fact. But, even if it’s not something that immediately comes up during a first meeting or phone call (and sometimes it does), prospective customers will Google your name before they decide to go with your business—so why not make sure what pops up reflects positively on your brand? 

Improve customer service

How can your business improve customer service? Not by answering the phone or replying to emails. Customer service is about providing an excellent experience for your customers. It’s about making them happy, keeping them coming back, and referring others. 

A website is an excellent way of achieving this because it gives people all the information they need about your company in one place (including contact details, opening hours, etc.), helping you reduce the number of unanswered calls or emails. Plus, it lets you build trust by reassuring potential customers that they’re dealing with an established business that has been around for years (or if not years, at least months). 

Create a brand personality

In order to create a brand personality, you need to think about the personality of your business. This is more than just what color scheme you use and the logos on your marketing materials—it’s also how customers interact with your business. Do they view it as reliable or trustworthy? Friendly or professional? Consider these factors when shaping your site’s personality so that it reflects those qualities authentically. 

It would help to consider how you present yourself on social media(FeC Webs Social Media services pages) and other online spaces. If people are already familiar with who you are and what values are important to you as a company, they’ll be more likely to trust whatever message comes through via communication channels like Google or Facebook ads. And if customers feel like they know and trust what kind of company yours is from reading about it online, they will also be more willing to spend their money! 

Increase your visibility

Your website is the first place people will go to find out about your business, so it must be optimized for search engines such as Google, Bing, Yahoo, Etc. 

If you’re not using SEO (search engine optimization) techniques on your site, then no one will ever find it. However, when done properly and consistently, SEO can positively impact the number of leads or sales you receive from Google Search.

It’s important to note that paid advertising through Google Ads or Facebook Ads can also positively impact lead generation. This is because these platforms offer paid advertising based on your budget; you can pay as little as $1 a day and up to $50 a day. As a result, you can expect more web traffic the more you pay. 

Builds credibility and trustworthiness

When you don’t have a website, you miss out on a significant opportunity to build credibility and trustworthiness with your customers. Your site helps them understand who they can trust to provide the needed services, just like your business! 

It’s also crucial that your business be found online to compete against your competition. If people search for your company’s services but can’t find them online, in local directories, or search engines like Google, Yahoo!, Bing, and more, they won’t buy from you! And if they don’t buy from you? You lose money every day without getting those customers into your business. 

If you’re not building an online presence for your business, your business has no chance of survival.

In the past ten years, we’ve seen a massive shift in how people interact with businesses. Consumers use their mobile devices to find products and services before they ever pick up the phone or walk into a physical store. In fact, more than 50 percent of internet users now start their product searches on a smartphone or tablet. 

If you’re not present online, you’re missing out on valuable opportunities to connect with your customers where it matters most: online. People aren’t just looking for information anymore — they’re looking for answers to their questions and solutions to their problems. If you don’t have an online presence, your business will struggle to compete with businesses that do have one. 

If you’re still not convinced that a website is right for your business, there is no need to panic. Your business can still thrive without one. But if you want to grow, if you want to keep up with your competition, if you want customers who will recommend your products or services over those of the competition—then yes: a website is absolutely necessary for success in today’s marketplace. 

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