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How can Google help your SMB grow?

How can Google help your SMB grow?

Google is a huge company. It’s one of the most recognizable brands in the world and leads the search engine market by a long shot. But despite its size and dominance, Google is also a company that’s really invested in helping small businesses succeed. So while it might seem intimidating to use all of Google’s products for your digital marketing needs, some handy tools are available for free on their platform! This post will cover how you can use these tools to grow your business without breaking the bank.

The importance of Google in the digital marketing sphere

Google is the most popular search engine in the world, and it’s no wonder that its algorithm is constantly evolving. Google has been a big part of the digital marketing sphere for years, so it’s essential to know how to use it to grow your SMB.

Google organic results are still very important for many reasons:

  • They provide relevant information for each search query
  • They give you control over what content gets displayed on your website by adding tags and title tags
  • They allow you to understand how different keywords are performing

How can your SMB grow using Google?

Google has a lot of free tools that help grow businesses. It’s the biggest search engine in the world and receives over 3 billion daily searches; everyone uses it for personal and business. By setting up your business and website properly with Google, you can maximize the most for your business in your local area. FeC Webs can help you do just that!

Engage with your audience in the SERPs by responding to reviews

Responding to reviews can help you build trust with your customers. Eighty-nine percent of consumers expect businesses to respond to their comments or questions online. If a customer is not happy with their experience, the last thing you want them to do is leave a negative review on Google.

Responding to reviews allows you to clarify any confusion around products or services that may have led to the criticism in the first place. Still, it provides an opportunity for self-promotion and growth as well. When responding publicly, make sure that all responses are appropriate for each platform (in other words, don’t cross-post from one medium to another).

Reply publicly only if you have something new or important to say about what was highlighted by a review—don’t just send out boilerplate messages! Also, if multiple reviewers said similar things about an issue at hand, consider addressing those issues together instead of separately so that one comment doesn’t get lost among several others (and vice versa).

Google Ads

Google Ads is a paid search platform that allows you to advertise your business on Google. When someone searches for the keyword or phrase you have bid on, your ad will appear in their search results.

Google Ads can be used for various purposes, including driving more traffic to your website and social media pages, increasing conversions, and generating new leads.

Keep an eye on your competitors with Google’s free tools.

When it comes to monitoring your competitors, there are a lot of free tools available for SMBs on Google. For example:

  • Google Trends lets you compare search terms across regions and see how they’ve changed over time.
  • Google Alerts can send you an email when something is mentioned online that matches the keywords in your alert. You can also set up automatic alerts based on specific topics or news publications.
  • Google Insights for Search provides insights into related searches and trends based on historical data from millions of user queries and current trends as people search on Google Search, YouTube, and more.
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In conclusion, this article has given you some insight into how to utilize Google as a tool for your business. While it seems like a big company with a lot of power over our lives, they have some great free tools to help small businesses grow. If you still need to try the ones listed here, then now is the time!

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